MTV is expanding into the territory of the record labels and planning to release Snoop Dogg's upcoming album "Malice in Wonderland" which is due later this year. According to Billboard.biz, Snoop Dogg "signed a multi-rights deal with MTV to distribute, market and promote" the album. We don't know how MTV plans to get the product on retail shelves but digital downloads will probably play a more crucial role as it continues to trump actual record sales. Especially given the fact that, Snoop Dogg's "Sensual Seduction" single sold 869K digital downloads and the album only sold 382K units. Snoop's previous label was Interscope. The lines between media, advertising/branding and music are continuing to blur as artists turn to acting in television shows and movies and endorsements/partnerships with brands for more revenues. In the same token, the greater media/entertainment business is modeling itself after these dynamics.
Tuesday, February 10, 2009
MTV, a Record Label?
MTV is expanding into the territory of the record labels and planning to release Snoop Dogg's upcoming album "Malice in Wonderland" which is due later this year. According to Billboard.biz, Snoop Dogg "signed a multi-rights deal with MTV to distribute, market and promote" the album. We don't know how MTV plans to get the product on retail shelves but digital downloads will probably play a more crucial role as it continues to trump actual record sales. Especially given the fact that, Snoop Dogg's "Sensual Seduction" single sold 869K digital downloads and the album only sold 382K units. Snoop's previous label was Interscope. The lines between media, advertising/branding and music are continuing to blur as artists turn to acting in television shows and movies and endorsements/partnerships with brands for more revenues. In the same token, the greater media/entertainment business is modeling itself after these dynamics.
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2 comments:
Hey Gurlie! I'm so proud of you on your new endeavor. I hope that this blog site is a huge success! Anyway... what happened to Snoop at his previous label? Was he not getting paid enough or something?
Luv you!
No, I don't think that was it. I don't know the details of what happened at Interscope but he probably fulfilled the contract there and didn't want to renew it. He has established himself well enough and probably feels as though he doesn't need the restrictions of a major label deal. Thanks for the comment girl, sorry I took so long to respond. Luv ya too!
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