2-D Barcodes, An Opportunity for Music?

AdAge published an interesting article yesterday on the use of 2-D barcodes and the story of a Qdoba Mexican restaurant chain in Ann Arbor, Michigan who used the technology on promotional posters to attract college students to its new location. The promotional posters allowed students to use their cell phones to scan the barcode on the poster and generate a mobile phone coupon for a buy-one-get-one-free burritto. After reading this, I thought what if all those promotional posters I see around the city featuring a new album and/or artist had a barcode that people could scan allowing them to purchase the digital album electronically at a discounted rate for a limited time? Or what if as an added incentive those who purchased the digital album electronically via the scan got the chance to have first dibs at front row seats or floor seats to that artist's concert at a reduced price? Technology truly needs to be fully integrated into music and purchasing music should be made so easy along with having great incentives that people just want to buy the music. There is no more control, there is no way to make people buy the music, they just simply really have to just want to buy it.